11-17-2025, 06:01 AM
This is the first and most important question every business owner asks, and the most common answer is a frustrating "it depends."
While that is true, it is not helpful. As a business owner, you need a realistic budget. A website is not a commodity like a laptop; it is a custom-built project, like a house extension. The price depends on the size, complexity, and features.
To help you plan, we have broken down the typical costs for professional web services in Ireland for 2026. This is what you can realistically expect to pay for a quality, future-proofed site.
1. The "Starter" or "Brochure" Website: €800 – €1,500 This is the ideal entry point for a new business, a sole trader, or a local service that needs a professional "digital shop window."
While that is true, it is not helpful. As a business owner, you need a realistic budget. A website is not a commodity like a laptop; it is a custom-built project, like a house extension. The price depends on the size, complexity, and features.
To help you plan, we have broken down the typical costs for professional web services in Ireland for 2026. This is what you can realistically expect to pay for a quality, future-proofed site.
1. The "Starter" or "Brochure" Website: €800 – €1,500 This is the ideal entry point for a new business, a sole trader, or a local service that needs a professional "digital shop window."
- What it includes: A clean, modern, 5-10 page site. This typically covers a Homepage, About Us, individual Service pages, a Blog/News section, and a Contact page.
- The "Must-Haves" at this price: It must be fully mobile-first, include basic on-page SEO (title tags, meta descriptions), an SSL certificate, and a user-friendly Content Management System (CMS) like WordPress.
- Beware of: Providers offering "free" or €200 sites. These are almost always restrictive, template-based platforms that you do not own, or are built by hobbyists with no understanding of speed, security, or SEO.
- What it includes: Everything in the Starter package, but with more pages (10-25) and a focus on customisation and conversion. This includes custom-designed (not just template) layouts, a deep-dive on your brand, and advanced features like integrated booking systems (e.g., for a restaurant or clinic) or a portfolio gallery.
- The "Must-Haves" at this price: A heavy focus on SEO strategy, premium plugins for speed and security, and a more in-depth design process that aligns with your specific marketing goals.
- What it includes: A complete shopping cart system (like Shopify or WooCommerce), integration with payment gateways (Stripe, PayPal), product and inventory management, and a secure customer-account system.
- The "Must-Haves" at this price: Rock-solid security, an intuitive checkout process to reduce "cart abandonment," and optimisation for e-commerce SEO (product schema, category pages, etc.).
- What it includes: A site built from scratch with custom code, integration with internal software (APIs), complex user portals, or advanced functionalities. This requires a full team of senior developers and strategists.
